at capacity
full cycle event execution built for the music industry
OUR SERVICES
We handle every detail so you can focus on the music
- •event /FOH staffing
- •venue scouting & booking
- •day-of coordination
- •sales + RSVP management
- •marketing material design + production
- •transportation + lodging booking
- •content generation & influencer coordination
- •professional gen-z focused videography
at capacity is your full-service event team trusted by labels and artist teams to plan, staff, and produce unforgettable music events , from pop-up gigs to album launches.
FROM BREAKOUT TO SOLD OUT
TRUSTED BY
Our Work in Action
How we helped an artist sell out their first NYC show.
Sold Out in One Month
We helped Cayden Wemple sell out his first show in NYC in under a month through our targeted audience building strategy.
- •Curated audience targeting
- •On-the-ground initiatives
- •Formal invitations sent to key fans
Full Event Production
We handled everything from technical production to custom merchandise to content creation, ensuring a seamless experience.
- •Professional sound, lighting, and videography
- •In-house merch design & production
- •Complete venue management
Elevated Experience
We created memorable moments through attention to detail and personal touches for every guest.
- •3 Michelin star pastry chef
- •Disposable cameras & custom matchboxes
- •Personalized birthday cards & guest research
Content Generation
We prioritize content creation that extends your event's impact long after it ends.
- •High-impact influencer coordination in your niche
- •Professional UGC capture during the event
- •Gen-Z specialized videography team
"At Capacity transformed my first NYC show into a completely sold-out, unforgettable experience. They handled every detail with incredible care and precision." (not a real quote waiting for real quote)
Cayden Wemple
Recording Artist
Meet the Founders
Bringing together music industry expertise and innovative production.
Benny Conn
Co-Founder & Creative Director
With years of experience performing internationally as a jazz musician, Benny brings a unique artist perspective to event production. His background in business development has helped artists earn over $1.3M in digital sales through previous ventures, combining creative vision with business acumen to create unforgettable experiences.
Camille Castron
Co-Founder & Production Director
Camille built her expertise working with Lola Grand Artist Management and Juice House Productions, where she developed a deep understanding of artist needs and audience engagement. Her eye for detail and talent for logistics ensures seamless event execution while maintaining the artistic integrity that makes each production special.
Together, we combine artist empathy with production excellence to create memorable experiences that connect performers with their audiences in meaningful ways.
The Next Generation of Event Production
As young entrepreneurs immersed in today's music culture, we bring a fresh perspective to event production. We understand what captivates our generation—authentic experiences, digital-first promotion, and shareable moments that resonate on social media. Our approach blends industry knowledge with an innate understanding of what drives attendance and engagement with today's music fans.
Plan Your Event
Use our interactive tool to build your event team and get an instant cost estimate.
Get Your Instant Quote
Complete this form to receive an estimated cost for your event
1. Who do you need on your team?
2. Estimated attendance
3. Event duration
4. Additional services needed
Get In Touch
Ready to make your event unforgettable? We're here to help turn your vision into reality.
Email Us
Location
Los Angeles, CA | New York, NY
Response Time
We typically respond within 2 hours
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Frequently Asked Questions
Everything you need to know about our event production services.